Buh - whu?!

[shipperx]

From HuffPo:

Pandora Can Predict How You Vote

Listen to Bob Marley on Pandora recently? Then Pandora assumes you're a Democrat.

Using an algorithm influenced by election results and the musical preferences of individual users, Pandora will introduce a new advertising service next week that enables political organizations to target listeners based on its sense of their political leanings, The Wall Street Journal reports.

Mary J. Blige and Bob Marley listeners should expect to hear Democratic advertisements, while those who jam out to Yanni and Dolly Parton would be best targeted by Republican campaigns. Bruce Springsteen and Jay Z listeners could go either way.

Specific genres can also give insight into users' political leanings. Country, Gospel and New Age listeners lean toward Republicans, while fans of jazz, reggae, R&B and electronic music are more commonly found in counties favoring Democrats, the company said.

Jack Krawczyk, Pandora's director of product management, told The Wall Street Journal he believes Pandora's predictions are between 75 percent and 80 percent accurate. Y'all know there are plenty of Brad Paisley fans rootin' for Hillary in 2016.

For more on Pandora and political ads, head over to WSJ.com.

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ME:

So, I wonder what a playlist of Cary Brothers, Kings of Leon, A Perfect Circle, Lifehouse, Porcupine Tree, Staind, Steven Wilson, Imagine Dragons, The Lumineers, Mumford and Sons, Three Days Grace,  One Republic, Sick Puppies, Goyte, The Civil Wars, Airborne Toxic Event, Bear Lake, Puscifer, Alternate Routes, Theory of a Deadman, Trapt,  Lana Del Ray,  and Pink,  indicates...?

(I'm guessing some sort of bipolar disorder as part are relentlessly depressing, the other relentlessly upbeat while the rest are either wholeheartedly sappy or entirely cynical (with Puscifer and A Perfect Circle being downright blasphemous on occasion).

Comments

[petzipellepingo.livejournal.com]

Specific genres can also give insight into users' political leanings. Country, Gospel and New Age listeners lean toward Republicans, while fans of jazz, reggae, R&B and electronic music are more commonly found in counties favoring Democrats

Oh please! Petzi Sis listens to New Age and she's a total Democrat. And Gospel? There aren't that many black Republicans out there.

What a crock.

[rebcake.livejournal.com]

I'd say Pink gives it away. I don't think this is too far off, but I know A LOT of Dolly Parton fans that lean v. v. left.

[brunettepet.livejournal.com]

I guess we fall into the percentile that are just going to be annoyed by irritating political advertisements.

[sp23.livejournal.com]

You're shitting me. I would rather rip my toenails out than listen to Yanni, and I am *not* a Democrat! This is beyond fucking stupid.

[infinitewhale.livejournal.com]

I suppose it's probably accurate for each parties extremes. Thing is though, they'd probably vote for said parties whether they heard ads or not.

The middle, which makes up the majority of the vote (though Repubs don't seem to realize this), can't be nailed down so easily. I suppose it's little different than anything else, though. If you listen to a country radio station, I'd think you'd hear more Republican ads, but that could be due to the location of the market than content.

[wildrider.livejournal.com]

In my own experience, the "Nashville Pop" listeners tend to be the right-wing sorts (Toby Keith, etc.), while alt-country and old country listeners lean left (me and my fellow real country listeners).

Of course, it doesn't say much for just how weird my general selection of music IS.... (I just downloaded Peter Frampton AND Lady Gaga.)