Dec. 18th, 2013
The Fault In Our Stars
Dec. 18th, 2013 11:37 amFrom EW.com:
The first look at The Fault in Our Stars can now be seen on Buzzfeed and depicts stars Shailene Woodley and Ansel Elgort lying on the grass face to face, young and in love. It’s all very sad and bittersweet and exactly how it should be; I particularly love that the studio isn’t shying away from showing Woodley with the oxygen tubes. Things were pretty dang perfect until I read the tagline: “One sick love story.”
Wait, what?
That’s awfully glib for a film that’s going to depict the story of two teenagers who meet at a cancer support group and are dying.
While I obviously get that taglines need to be quick and quip-y, this seems a little bit too far, right? There’s smart and then there’s groan-worthy. Should we all be looking forward to cancer puns as this movie’s promotion really gets going? Is a first trailer with “Was my stomach doing flip-flops because of Augustus or my cancer meds?” next?
Particularly because it’s based on a such a beloved, popular, zeitgeist-y novel, it seems a big of a missed opportunity to not have the tagline be one of the big lines from John Green’s book. While fan-favorite “Okay? Okay” doesn’t really work because it doesn’t make much sense to anyone who hasn’t read the book (What are you possibly waiting for?!), I would have loved to see something like, “I fell in love the way you fall asleep: slowly, and then all at once,” alongside the same picture.
But on the other hand I do think “One Sick Love Story,” is in line with the kind of gallows humor that both the lead characters deploy throughout the story. I do know it shocked me a little bit, and that’s likely what the marketing people wanted. And as I’m writing this out, it’s growing on me. I guess I’m just going to have to watch all the trailers, movie clips and finally the film a bunch of times to make an informed final decision about my feelings.