It's called
confirmation bias.
I had a bit of this slam into my face the other day while walking my dog. I frequently walk Zoe with the little old scooter-riding lady down the street. (Actually it's a group of people who walk their dogs in my mother's neighborhood, so I'm regularly walking Zoe with several dogs). Anyway, on Memorial Day I was walking Zoe with said 'little old lady' down the street who mentioned that she had been watching World War II movies all day and (I quote) "Those liberals should watch those so they'd stop sending our boys into war..."
Cue my look of being quite perplexed. When she said "those liberals..." I thought she was going to go the "weak" and "avoiding a battle" route which is the more usual tactic, but... er... "sending our boys to war" wasn't what I expected her to say because...er... wha? Clearly she does not read the daily anti-war posts over on Daily Kos. It's a bit like Superman's whole "backwards verse", isn't it?
Of course I also know that she watches FOX News
constantly, and, to be honest, I placed her statement almost entirely down to tribalism and 'othering'.
Basically, if you consider 'those people' (whoever 'they' might be, in this case 'those liberals') to be 'against' you, then you reflexively assign the position opposite your own to the 'other' side... simply because 'my' side must agree with me (obvi) so the 'other' side must be against me (duh) ... even when the positions your are assigning the 'other' may bear no resemblance to their
actual positions. Yeah, it causes cognitive dissonance for someone on the outside, but it doesn't cause cognitive dissonance for the person doing the 'othering' because it's all based on their own assumptions to begin with.
(I did laugh when the older man who walks dogs with us said that he was stopping watching Bill O'Reilly because O'Reilly was getting 'too liberal'. I laughed. Out loud. Openly. (Was that mean?) The imbibing housewife, I say with some affection merely because -- honest to god! -- in two years I have never once seen her without a glass of wine in hand. She's like Courtney Cox's character on Cougar Town! ...Anyway, she laughed as well and agreed with me. (Sidenote: we're the ones that are a few/several decades younger than the first two, which may also be a factor in the O'Reilly reaction.) Anyway, I wanted to ask, O'Reilly is to 'the left' of who exactly? Limbaugh and Beck?)
At any rate, sorry that this post got all political. It wasn't meant to be. I was basically referring back
to this article on i09Selective Perception Is What Makes People Fight About TVSelected quote:
Selective perception describes the phenomenon of only seeing what we want to see. This bias is most glaring when a large group of people see the same events - like a television show.
Have you ever been standing next to a friend, saw a fight happen in real time, and then turned to each other and said, "He/she was crazy." One of you backs the first of the combatants, and the other is entirely on the side of the second. You can't imagine how your friend feels different. Everything you saw seems to back your position. Your friend feels the same.
What you experienced was called selective perception. Give a person a preconception and they will not notice, or soon forget, anything that doesn't back their position. {...} A surprisingly divisive show was All in the Family. Running throughout the 1970s, it featured a bigoted American father who constantly butted heads with his grown daughter and her liberal husband. The show sometimes got flack from liberal writers, who claimed that it reinforced bigotry in everyday life. The show creators shot back that the kids were always in the right, and the dad was always in the wrong. Clearly, the show discouraged bigotry by making it the butt of every joke.
Then came a survey that showed they were both right. Liberals watched the show because they believed it reinforced their views. Plenty of bigots did the same.
I've read similar survey results for
Colbert Report. Some people don't see the satire aspect that others do.