Umm...

[shipperx]

Anyone else bothered by their calling a size 12 "Plus-Size"?

Excerpt from Stylist.com:

Despite the fact that the average American woman is now a size 14, it seems like the fashion world is less plus-friendly than ever. First there was the Abercrombie & Fitch PR disaster, where CEO Mike Jeffries said women over a certain size "can't belong" in his stores; now Lululemon is being accused of shunning plus-sized customers, hiding their size 12s off the sales floor.

You don't have to go very far to see the disparity in a tangible way: A quick trip to staple e-commerce site Net-a-Porter, for example, shows that there are currently over 2,000 options in a size 6. Click on a size 12 and that number drops to just above 200. It's a common experience across the retail space, which means retailers are leaving the average American woman (like myself) to scrape together a wardrobe. But retailer ModCloth recently reported that the average plus-sized customer spends more than her straight-sized counterpart–so what gives?

"There's a [judgment placed on] plus sized from the straight sized market saying, 'We're not going to give you the square footage on our sales floor because we don't want you in our store,'" says Eden Miller, who designs her own plus-size line called Cabiria.

"They're saying it doesn't sell when in actuality there's not enough diversity in the offerings and it's shoved in a back room," she explains further, referencing department stores who place their plus-sized clothes between their home goods and children's departments. {...}And the more established lines that offer plus-sized on a mass-market scale aren't advertising it. "One thing that would vastly improve visibility of the growing plus-size market is if designers who currently offer plus-sizes invested more of their resources into publicizing and marketing their lines," offers Nicolette Mason, blogger and contributing fashion editor at Marie Claire.

Comments

[shipperx.livejournal.com]

Last jeans I bought were Gap "32." I have no idea what that's supposed to relate to. I'm guessing the equivalent of a size 14... (as that's the current size the majority of my pants. Though I love my Levi's for lying to me and saying 12. :)