Seriously?

[shipperx]

From i09.com:

So I was all set to joke about how Subway would tie their crappy sandwiches into a movie where kids compete in a brutal contest for the amusement of the rich, and where a brutal revolution might be the only solution, and then I saw the above commercial where they actually fucking did it.

Madness. Pure madness. Here's the taglines I would have suggested:

"Subway's Fiery Footlongs — Sandwiches so good, you won't even want to send your kids to die horribly in a deadly battle that exists solely for the amusement of your oppressors..."

Seriously, did the marketing department put any real thought into this?

Although, I must say, some of the comments are amusing:

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Hungry? Not quite enough food in your district tonight?

Well here in the Capital we're feasting down on these foot long subs! Each time one of your children die, we'll be eating a District themed footlong in their honor! Don't worry! The ones that don't ge eaten will be thrown away.

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And it's made from emaciated squirrel and half-burnt, soggy, stale bread that the baker's boy threw to us instead of to his pigs!

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To be fair, spectating child murder does make one hungry. Just the other day I witnessed a brutal slaying and wondered where I could get a reasonably priced sandwich

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Oh, I can't wait for the ads for part3.

Devastation. War. Genocide. Sandwiches!

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This still isn't as ironic as Covergirl's makeup lines for each of the 12 Districts. I still can't decide whether they're in on the joke, or just completely oblivious to it.

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Holy shit! I saw it on tv when I was half paying attention and I had to rewind it, then I had my wife come in and watch it too. Way to completely destroy the message of the books. Suzanne Collins is probably rolling over in her metaphorical grave

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It's hilarious. When I finally read the books after I heard they were making a movie, I laughed with delight in anticipation of this very thing. We ARE the Capitol. Suzanne Collins must be laughing her ass off.

Comments

[shapinglight]

Seriously, did the marketing department put any real thought into this?

I'm going to hazard a guess and say no.

[shipperx.livejournal.com]

I have to agree with the I09 commenters that, if anything, the Cover Girl Make-up tie-in is even more bizarre.

Either the marketing team is laughing their asses off... or hat zero sense of irony since huge swathes of the books are devoted to the Capitol distracting itself from injustices with the vanity of fashion and indulgence.

So what tie-ins are they selling? Fashion, and fast food indulgence...

Good lord.

[beer-good-foamy.livejournal.com]

We ARE the Capitol. Suzanne Collins must be laughing her ass off.

Pretty much this.

[wildrider.livejournal.com]

Yeah, sometimes I'm torn between thinking we are The Capitol or we're the humans Wall-E was cleaning up after...

[queenofattolia.livejournal.com]

I doubt that Collins is too disturbed by these ads, other than to say "YAY more exposure for my books still in hardback!" She did write this series specifically to be filmed, after all - I think she was well aware there'd be tons of [possibly inappropriate] marketing attached to them.

I'm more disturbed by the thought of "Hunger Gamesland," which apparently is coming down the pike either here or in Orlando. Will people be fighting to the death in an incredible simulation?

[shipperx.livejournal.com]

They're seriously going to do that?! It sounded like something The Onion thought up.