Project Runway... Sewing Machines?
Aug. 22nd, 2007 09:38 amWhat's next? Top Chef Essence of Howie Sweat?
From TVGuide.com:
Anyone who has watched Project Runway and wished they could do something similar at home will soon find that goal a little more attainable. In a licensing deal that is unprecedented for a reality show, the Bravo hit series is teaming up with five partners to create Project Runway-branded merchandise that will be available in stores nationwide in late 2007 and early 2008.
“We are excited to make the show’s fashion and design experience accessible to consumers worldwide with specialized products and tools,” said Pam Henning, an SVP at the Weinstein Company, which produces the show. “We’ve seen how Project Runway resonates with consumers, and with the show’s tremendous reach and credibility within the fashion community, it is a natural platform for brand extensions.”
The newly licensed products will include jewelry by Aaron Co., sewing machines by Brother International, sewing accessories by Prym Consumer, fabrics by Robert Kaufman Fabrics and sewing patterns by Simplicity Pattern. Further details will be announced after the launch of the series’ fourth season this fall.
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Me: Actually, I kid. I bet PR can sell sewing machines. I hate, loathe, and despise sewing with the heat of a drought-ridden Alabamian in a heatwave during August and PR almost makes me wish that I enjoyed sewing.
PS - Yes, it's supposed to be 103 (or perhaps 105) again today and still no rain in sight.
In fact. I looked up the weather record so far this month and it's something like this (starting with the first):
96, 97, 97, 100, 94, 97, 100, 101, 103, 106, 104, 105, 104, 106, 105, 101, 101, 98, 95, 96, 100...
Predictions of what's to come: 103 to 105 today.
And rain? Hah. I beginning to think you guys are making up this mythical thing called 'rain.' Who believes water falls from the sky?
Waiting for summer to be over. ::sweat::
From TVGuide.com:
Anyone who has watched Project Runway and wished they could do something similar at home will soon find that goal a little more attainable. In a licensing deal that is unprecedented for a reality show, the Bravo hit series is teaming up with five partners to create Project Runway-branded merchandise that will be available in stores nationwide in late 2007 and early 2008.
“We are excited to make the show’s fashion and design experience accessible to consumers worldwide with specialized products and tools,” said Pam Henning, an SVP at the Weinstein Company, which produces the show. “We’ve seen how Project Runway resonates with consumers, and with the show’s tremendous reach and credibility within the fashion community, it is a natural platform for brand extensions.”
The newly licensed products will include jewelry by Aaron Co., sewing machines by Brother International, sewing accessories by Prym Consumer, fabrics by Robert Kaufman Fabrics and sewing patterns by Simplicity Pattern. Further details will be announced after the launch of the series’ fourth season this fall.
***
Me: Actually, I kid. I bet PR can sell sewing machines. I hate, loathe, and despise sewing with the heat of a drought-ridden Alabamian in a heatwave during August and PR almost makes me wish that I enjoyed sewing.
PS - Yes, it's supposed to be 103 (or perhaps 105) again today and still no rain in sight.
In fact. I looked up the weather record so far this month and it's something like this (starting with the first):
96, 97, 97, 100, 94, 97, 100, 101, 103, 106, 104, 105, 104, 106, 105, 101, 101, 98, 95, 96, 100...
Predictions of what's to come: 103 to 105 today.
And rain? Hah. I beginning to think you guys are making up this mythical thing called 'rain.' Who believes water falls from the sky?
Waiting for summer to be over. ::sweat::