Maybe Because Promotion Was Bad and People Forgot It Was On?

I watch the show and didn't know it was coming back this weekend.  AMC has to take part of the blame.

From TVGuide:

Mad Men isn't exactly going out with a bang.

The first half of the AMC drama's seventh and final season drew 2.3 million viewers on Sunday, marking the show's smallest audience since its Season 2 bow in 2008 (2.06 million) and down more than 1 million from its Season 6 opener (3.4 million).

The episode was up against the MTV Movie Awards. Turn led into Mad Men with 1.9 million in its second week, down slightly from its series premiere (2.1 million).

Game of Thrones' deadly Purple Wedding, which drew 6.3 million viewers, was down a smidge from last week's record-breaking 6.6 million.

On broadcast, most shows were on par, with Resurrection hitting a series low with 7 million and a 2.0 in the adults 18-to-49 demographic. Cosmos (3.5 million, 1.2) also fell to a series low.

A little problem with that curse...

LOL at i09's summary of Once from this week.  Gotta say, I spotted that curse problem too.

From i09:

The whole thing was a ruse so the Wicked Witch could curse Hook's mouth so that the next time he kissed Emma he would drain her of her magical powers. Which makes sense, because who wouldn't curse the mouth of the guy the heroine may or may not use? As opposed to her car door, her child's hand or the toilet seat. Because this is a gamble the Wicked Witch is willing to take... because kissing!

It's like that scene in Austin Powers where Dr. Evil wouldln't let Scott just kill Austin but insisted on his unecessarily complicated plan, then leaving the room and only assuming that Austin dies.

Seriously.

Also funny:

Also, everyone else (including his own crew) has changed into Storybrooke clothes. Hook is still wearing the same, entirely leather ensemble. At this point, the juices have sealed in.

But you know what, screw it. I still like Killian. He's like one half theater kid who just discovered he can totally wear the shit out of his mother's eyeliner, and another half sexy English teacher you actually read the books for. He works, it's mostly the acting. Because Jesus, that outfit has been played out. He even looks miserable hauling that 1,000 foot leather duster around set, but Killian wears it. He wears it so hard.

Mortal Instruments

Watched the tail end of Mortal Instruments on whatever cable channel it was on last night.

1) That move is sooooooooo bad.

2) My only real knowledge of Cassandra Clare (author of the series) is the memory of the plagiarism kerfuffle on Fandom_Wank. (Apparently there was a big wank in the Harry Potter fandom re her fanfic or something.) Anyway, it's very obvious that Mortal Instruments began its life as Harry Potter fanfic. Clearly, this was a Draco Malfoy/Hermione fanfic with the serial numbers filed off and which turned Hermione into Voldemort's child. (Couldn't decide whether "Simon" was supposed to be Harry or Ron, though.)

And it's all ridiculously bad, and not in the 'so bad it's good' sense. Just...really badly acted with horribly trite dialog.